About Us

Who are Purposeful Change

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We build programmes that live on through your people

Our process for experience design aims to deepen connection, activate participants, and inspire lasting evolution in trainers and other participants. We’ve refined it over twenty years, aligning it with the acclaimed Theory U Process from MIT, evolving it with Lego Serious Play, and allowing it to become a truly agile process of co-creation. We are always excited to share with new partners, because it creates space for something new to emerge each time.

This process is how we help organisations evolve from within and build their capability to sustain their change.

We work to understand your context, system, and team. We aim to find the roots of a challenge, so we can tackle causes, not the symptoms.

We bring our extensive design experience into conversation with you, and co-define a robust, appropriate and entirely enable programme for you.

We test, role model and reiterate our design, taking feedback and learnings into our alterations to the sessions’ style and format.

We develop the capabilities of team members, allowing you to sustain and grow your ownable programme of change – but also your skillset.

We work with you to roll out the programme in full, making any adaptations needed as contexts change. We help you evolve or scale further if you wish.

470,000+

Our work has touched

470,000 people

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5000+

We work 1:1, with teams & at scale

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61+

We work across all continents &

delivering in over 20 languages

in over 61 countries 

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Our Core
Team

Meet us
Team

U.S.

France / Germany

Belgium

UK

Switzerland

Hong Kong

India

Australia

Costa Rica

Indonesia

Our Facilitators, Coaches and Designers are located all over the world

Jerry Hogeevan

Eric Olson

Dana Asher

Ricardo Nieto

Allan Fair

Akshay Sateesh

Amber Wendover

Erin O’Connell

Julia Blaison

Samata Vasisht

Hannah Merriman

Nina Bainbridge

Fiona Coleman

Alice Phillips

Martin Kalungu

Ray Lamb

Simon Lamb

Lisa Barnwell

Laura Lewin

Kate Downey

Alyse Ashton

Sahar Schwaninger

Jason Furness

Christine Cheong

Mya Kwan

Samata Vasisht

Rebecca De Regt

Paul Barrie

Roberto Alonso

Samuel Danang

“There is no one else I know that can do this type of work. Purposeful Change is like a weathervane for organization culture. They have been instrumental in helping us build new habits globally.”
Senior ExecutiveMicrosoft
“When I think about what Purposeful Change brings, it’s innovation, perspective, purpose, connection, trust, complete flexibility and ability to pivot on a dime. Most importantly it’s care, they always have the experience of the learners in mind.”
Senior ExecutiveMicrosoft
“Purposeful Change is an exceptional driving force behind one of the most influential and transformative culture change programmes I have seen in the corporate world. Commercially attuned and scalable – applied from frontline to boardroom.”
ExecutiveHSBC Global
“As collaborative partners, they were evolving with us as an organisation, focussing on building our internal competencies – making it a sustainable journey where we became more and more self-sufficient.”
DirectorNordea
“Purposeful Change continually challenge us to get uncomfortable, let go of control, and explore new possibilities. With their help, we have started to see ourselves, each other, our work – and the world – differently.”
Strategy DirectorPeople Creative

Our Clients

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We would love to hear from you

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